Ansoff Matrix

Framework · Strategic analysis · editable template

Market penetration, development, product development, diversification.

What it is

The Ansoff matrix frames growth options along existing vs new products and markets, ordered roughly by risk.

How Magrios runs it on evidence

Magrios evidences the two market-facing quadrants: penetration (win more of the questions your current buyers already ask) and market development (adjacent question clusters where similar buyers appear). Product quadrants remain yours to define.

How to build it

1. Map current questions you win (penetration ceiling).
2. Find adjacent clusters with overlapping buyers (development).
3. Sequence moves from lowest to highest evidence-risk.