Buyer Personas

Framework · Customer & demand · editable template

Who is actually researching — grounded in the questions they ask.

What it is

Personas summarise the goals, contexts, and objections of the people who buy. They fail when invented; they work when built from real behaviour.

How Magrios runs it on evidence

Magrios anchors personas in the actual questions buyers ask before choosing in your market, and the pages they read to answer them — so a persona’s priorities trace to evidence rather than imagination.

How to build it

1. Cluster the researched questions by underlying job and seniority.
2. Name each cluster as a persona with its top questions attached.
3. Keep demographic detail editable — assert only what you can evidence.