Category Landscape

Framework · Competitive intelligence · evidence-computed

How a category is defined by the questions inside it.

What it is

A category landscape describes the shape of a market — its sub-topics, leaders, and open space.

How Magrios runs it on evidence

Magrios defines the category bottom-up from the questions buyers ask and the clusters they form, so the landscape reflects how the market actually researches rather than how analysts label it.

How to build it

1. Cluster the category’s buyer questions into sub-topics.
2. Identify leaders and whitespace per sub-topic.
3. Position your category story on the open space.