Competitive Positioning

Framework · Competitive intelligence · evidence-computed

Where you stand versus the companies buyers actually find.

What it is

Positioning defines the space you own in the buyer’s mind relative to alternatives. It only works against the real comparison set.

How Magrios runs it on evidence

Magrios builds the comparison set from evidence — the companies that actually appear when your buyers research — not the list you assume. It then shows where you are present, absent, or outnumbered across those questions, so positioning is argued from sources.

How to build it

1. Take the real set of companies appearing for your buyers’ questions.
2. Plot presence and absence across the question set.
3. Choose a position defensible by the evidence.