Market Segmentation

Framework · Customer & demand · editable template

Divide the market by how buyers actually research, not just firmographics.

What it is

Segmentation splits a market into groups worth addressing distinctly. Behavioural segments beat demographic ones for go-to-market.

How Magrios runs it on evidence

Magrios offers a research-behaviour segmentation: group buyers by the question clusters they pursue and the sources they trust. These behavioural segments come straight from evidence; firmographic overlays remain your editable input.

How to build it

1. Cluster questions into coherent research journeys.
2. Attach the citation sources each segment trusts.
3. Prioritise segments by winnable whitespace.