Porter's Five Forces

Framework · Strategic analysis · editable template

Rivalry, new entrants, substitutes, buyer power, supplier power — structural attractiveness.

What it is

Porter's Five Forces assesses how much profit a market structurally allows, by weighing competitive rivalry, the threat of new entrants and substitutes, and the bargaining power of buyers and suppliers.

How Magrios runs it on evidence

Magrios makes two forces measurable from evidence. Competitive rivalry is visible as the number of distinct companies appearing across your buyers’ questions; the threat of new entrants shows up as unfamiliar names surfacing in fresh scans. The bargaining and supplier forces remain an editable template.

How to build it

1. Count distinct competitors appearing across the researched questions (rivalry).
2. Watch new-entrant names appear between scans (entry threat).
3. Note adjacent categories buyers compare against (substitutes).
4. Assess buyer and supplier power qualitatively.