Share of Voice

Framework · AI visibility · visibility-adapted

Your share of appearances across the questions that matter.

What it is

Share of voice measures how much of a conversation you own. In visibility terms, it is your fraction of appearances across a benchmarked set of buyer questions.

How Magrios runs it on evidence

Magrios computes share of voice directly from evidence: across the locked benchmark questions, how often you appear versus every other company. Because the benchmark stays fixed between scans, the movement is real — not an artefact of changing the question set.

Adapted for the visibility market: this framework measures question volume, share of voice, and citation coverage — real, sourced counts — rather than fabricated revenue.

How to build it

1. Fix the benchmark question set.
2. Count your appearances against total appearances.
3. Track the ratio scan over scan.