Value Chain Analysis

Framework · Strategic analysis · editable template

Where value is created and where it leaks, activity by activity.

What it is

Value chain analysis breaks a business into primary and support activities to find where advantage is genuinely created versus merely assumed.

How Magrios runs it on evidence

Magrios maps one specific link in the chain — marketing and demand capture — with evidence: exactly where buyers do and do not encounter you along their research path, so you can see which activity is leaking visibility.

How to build it

1. List your primary activities from inbound to service.
2. Overlay where buyer research touches each activity.
3. Flag the activities where you are absent from the questions buyers ask.