Competitor Feature Matrix

Framework · Competitive intelligence · editable template

A features grid — populated only with claims you can source.

What it is

A feature matrix compares vendors row by row. It is the most commonly fabricated artifact in B2B, because features are asserted without checking.

How Magrios runs it on evidence

Magrios ships the matrix as an evidence-first template. It supplies the competitor set from real buyer research and the pages where each appears; feature cells are yours to fill, and the honest default is to cite the vendor’s own page rather than assert. Magrios never invents a competitor’s features.

How to build it

1. Start from the evidence-derived competitor set.
2. Fill each cell only with a claim you can link to a source.
3. Leave unknowns blank rather than guessing.