Jobs To Be Done

Framework · Customer & demand · editable template

The progress a buyer is trying to make — expressed as their real questions.

What it is

JTBD reframes products as things people "hire" to make progress. The unit of analysis is the job, not the demographic.

How Magrios runs it on evidence

A buyer’s question is a job stated out loud. Magrios collects the real questions your market researches and groups them into jobs, so your positioning answers progress buyers are actually trying to make — with the source pages attached.

How to build it

1. Rewrite each buyer question as a job ("when I … I want to … so I can …").
2. Group jobs by outcome.
3. Map which jobs you currently answer and which you are absent from.