crossing the chasm
crossing the chasm appears in Magrios buyer research — the pages below are the published, evidence-backed pieces that reference it. Every claim traces to a stored source.
FAQs & definitions
Related knowledge — explore next
Glossary
What is a lighthouse customer? A practical definition
Market Growth · 18 min read · updated 2026-07-21
Comparison
Geographic expansion vs vertical expansion: which one to do first
Market Growth · 18 min read · updated 2026-07-21
Guide
How regulation creates software categories
Market Growth · 19 min read · updated 2026-07-21
Guide
The Ansoff Matrix: choosing a growth direction you can defend
frameworks · 4 min read · updated 2026-07-21
Guide
Porter's Five Forces, applied to a SaaS market
frameworks · 5 min read · updated 2026-07-21
Guide
Jobs to be Done: what your product is actually hired for
frameworks · 5 min read · updated 2026-07-21
Related companies & entities
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