Competitive Intelligence

Understanding the companies buyers actually consider.

What it is

Competitive intelligence tracks the moves, positioning, and presence of the companies you compete with — ideally the real set buyers weigh, not just the ones you already watch.

How Magrios makes it continuous

Magrios derives the competitive set from evidence: the companies that appear when your buyers research, including entrants you were not tracking. It updates continuously, so a new competitor showing up in buyer research surfaces in the next scan rather than in next year’s deck.

In practice

1. Build the competitor set from real buyer research, not assumption.
2. Track presence across the questions that matter.
3. Watch for new entrants between scans.