Secondary Research

Synthesising what already exists across public sources.

What it is

Secondary research assembles insight from existing public material — reports, articles, and top-ranking pages. Its risk is staleness and cherry-picking.

How Magrios makes it continuous

Magrios systematises secondary research: for each buyer question it reads the top-ranking public pages and records what they say and who they cite, so the synthesis is comprehensive and every claim links back to its source instead of a summariser’s memory.

In practice

1. Enumerate the questions buyers ask.
2. Read the top-ranking pages behind each, systematically.
3. Keep the citation trail so nothing is asserted without a source.