Market Mapping

Charting the full shape of a category and its players.

What it is

Market mapping lays out the categories, sub-topics, and companies that make up a market, revealing structure and whitespace.

How Magrios makes it continuous

Magrios maps markets bottom-up from the questions buyers actually ask, clustering them into the category’s real sub-topics and attaching the companies that win each. The map is a living artifact, not a static chart.

In practice

1. Cluster buyer questions into sub-topics.
2. Attach the companies and pages that win each.
3. Locate the whitespace where no one dominates.