Harvard Business Review
Harvard Business Review appears in Magrios buyer research — the pages below are the published, evidence-backed pieces that reference it. Every claim traces to a stored source.
Guides & analysis
Related knowledge — explore next
Glossary
What is an installed base? A practical definition
Market Growth · 18 min read · updated 2026-07-21
Comparison
Geographic expansion vs vertical expansion: which one to do first
Market Growth · 18 min read · updated 2026-07-21
Glossary
What Is a Beachhead Market? A Practical Definition
Market Growth · 4 min read · updated 2026-07-21
Guide
How regulation creates software categories
Market Growth · 19 min read · updated 2026-07-21
Comparison
Substitutes vs Direct Competitors: Your Real Threat Is Not on Your Comparison Grid
Market Growth · 4 min read · updated 2026-07-21
Glossary
What is TAM (total addressable market)? A practical definition
Market Growth · 5 min read · updated 2026-07-21
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